BEACON40® For Business
Why BEACON40® Belongs on Your Shelves
The $2 trillion global wellness industry is experiencing a major shift, driven by aging populations, new technology, and consumers prioritizing proactive well-being. BEACON40® light systems sit at the intersection of these trends, offering retailers a science-backed, high-margin wellness product with broad market appeal.
BEACON40® emits gentle flickering light at 40 Hz, mirroring the brain’s natural gamma rhythms associated with memory, focus, and rest. This calming light pattern may help support cognitive wellness and promote long-term brain health as part of a balanced lifestyle.
Here’s why BEACON40® makes a wise investment for your business:
Grounded In Science, Simplified For Consumers
Supports Cognitive Wellness
Daily 40 Hz light exposure has been explored in early research for its potential to support healthy brain activity associated with memory, focus, and attention.
Encourages Brain Health
Studies suggest that synchronizing gentle gamma rhythms may help maintain healthy neural communication and support natural energy processes in the brain—important for overall cognitive wellness. For consumers, that translates to a simple message: “Just an hour a day to support a sharper mind.”
Safe & Non-Invasive:
MIT-led studies reported no serious adverse effects in early trials of 40 Hz light exposure, suggesting it is a gentle, low-risk wellness approach for everyday use.
Riding the Wave of 3 Mega-Market Trends
The $900B Health Tech Boom
The global wellness technology market is projected to reach $909B by 2030, with neurotech innovations like BEACON40® driving growth.
Key consumer trends include:
- Aging populations seeking non-pharmaceutical, tech-based wellness tools
- Younger generations investing in preventive, brain-health-focused self-care
Demand for “Science-Backed” Home Wellness
Consumers increasingly look for effective, research-informed wellness solutions they can use at home — without the cost or complexity of clinical treatments.
- 55% of consumers now purchase wellness tech through social commerce
- The light-based wellness category alone is projected to grow to $1.66B by 2034, driven by at-home use for sleep, mood, and focus support
The Rise of Neurotechnology in Everyday Wellness
From nootropics to brain-training apps, interest in tools that support cognitive performance is accelerating. BEACON40® taps into this shift with a differentiated, science-inspired light-based solution — no pills, no subscriptions.
How to Position for Premium Sales
Wellness retailers are winning with:
— Storytelling: Highlight research from institutions such as MIT, Boston University, and Georgia Tech, along with authentic user feedback (e.g., “I’ve noticed better focus after a few weeks of use”).
— Bundling: Pair BEACON40® with complementary wellness products—like sleep masks, meditation apps, or nootropics—to create a complete “Brain Wellness Kit.”
— Experiential Demos: Let customers try a short in-store session to experience the gentle 40 Hz light firsthand—it’s safe, relaxing, and instantly shareable.
Why Retailers Are Stocking Up Now
Margin Potential: BEACON40® offers 40–55% gross margins, with strong potential for bundling alongside other high-margin wellness products.
First Mover Advantage: BEACON40® was among the first 40 Hz light wellness systems on the market and has earned a loyal following—from wellness leaders like Dave Asprey to entertainer and advocate Howie Mandel. It has received multiple design awards and has been independently evaluated through third-party research for its real-world performance.
Seasonal Flexibility: BEACON40® is easy to position year-round—as part of a “New Year Reset” routine, a thoughtful holiday gift, or a meaningful gesture for anyone looking to support cognitive wellness.
The Bottom Line: BEACON40® isn’t just another red-light or seasonal lamp—it’s a science-backed wellness tool aligned with today’s biggest trends: tech-enabled self-care, aging-in-place solutions, and accessible, evidence-informed wellness technologies for the home. For retailers, that means entering a high-growth category on the cusp of mainstream adoption.
Solutions For Your Business
-
Retailers
Capitalize on health+wellness trends with a unique, high-margin product.
-
Gifting & Rewards
BEACON40® makes a perfect gift or reward to be purchased with loyalty points.
-
Employee Wellness
Give your employees access to an effective, non-invasive solution to better sleep and focus.
-
Healthcare Providers
BEACON40® for use or resale at wellness clinics, doctors offices, retreats, and healthy-aging communities.
Independent Third Party Study
This independent third-party evaluation explored how daily use of BEACON40® light exposure relates to focus, mood, stress, sleep, and overall well-being. Conducted with Heads Up Health and led by researchers at OvationLab, the six-week study—using data from participants wearing Oura Rings—observed up to 48% better focus, 46% improved mood, 40% less stress, and 19% better sleep quality among participants.
These real-world findings suggest BEACON40® may offer a simple, non-invasive way to support cognitive wellness through gentle 40 Hz gamma light exposure. READ MORE
What Clinicians And Experts Are Saying
-
Dr. Sokolina
“My patients have shared that they feel calmer, more focused, and notice improvements in their sleep routines.”
-
Dr. Podesta
"In my work around cognitive optimization and wellness, I find that tools like BEACON40® can be a valuable addition to healthy lifestyle routines. Some of my family members have incorporated 40Hz light into their daily lives and continue to enjoy it as part of their overall wellness practice."
-
Dr. Keene
“My wife bought the 2-lamp set so we could use it as we watched the nightly news. Within days of starting using our BEACON40® lights, we were getting the best sleep we have had for decades.”
The Science Behind 40Hz Frequency
View all-
40 Hz Blue Light and Memory Research
The study titled “40-Hz Blue Light Changes Hippocampal Activation and Functional Connectivity Underlying Recognition Memory” explored how rhythmic 40 Hz blue light relates to brain activity during memory tasks. Using...
40 Hz Blue Light and Memory Research
The study titled “40-Hz Blue Light Changes Hippocampal Activation and Functional Connectivity Underlying Recognition Memory” explored how rhythmic 40 Hz blue light relates to brain activity during memory tasks. Using...
-
40 Hz Light and Brain Chemistry Research
Researchers at the Georgia Institute of Technology investigated how rhythmic 40 Hz light influences chemical signaling in the brain. Their findings showed that brief exposure to 40 Hz flickering light...
40 Hz Light and Brain Chemistry Research
Researchers at the Georgia Institute of Technology investigated how rhythmic 40 Hz light influences chemical signaling in the brain. Their findings showed that brief exposure to 40 Hz flickering light...
-
40 Hz Light Flicker and Sleep Regulation
The study titled “40 Hz Light Flickering Promotes Sleep Through Cortical Adenosine Signaling” explored how light flickering at specific frequencies influences natural sleep patterns. Researchers observed that 40 Hz light...
40 Hz Light Flicker and Sleep Regulation
The study titled “40 Hz Light Flickering Promotes Sleep Through Cortical Adenosine Signaling” explored how light flickering at specific frequencies influences natural sleep patterns. Researchers observed that 40 Hz light...
