BEACON40® For Business
Why BEACON40® Belongs on Your Shelves
The $2 trillion global wellness industry is undergoing a seismic shift, driven by aging populations, tech innovation and consumers prioritizing proactive health solutions. BEACON40® light therapy sits at the intersection of these trends, offering retailers a scientifically backed, high-margin product with mass-market appeal.
BEACON40® emits flickering light at 40Hz—mirroring the brain’s natural gamma waves associated with memory, focus, and sleep. This gentle stimulation helps improve cognitive performance and supports long-term brain health.
Here’s why BEACON40® makes a wise investment for your business:
Grounded In Science, Simplified For Consumers
Fights Cognitive Decline:
Daily 40Hz light exposure has been shown to reduce amyloid plaques (a hallmark of Alzheimer’s) by up to 50% in preclinical studies, while improving memory and attention.
Boosts Brain Health:
By synchronizing gamma brainwaves linked to focus and memory, the lamps enhance neural connectivity and protect mitochondrial function – key for slowing age-related decline.
For shoppers, this translates to a simple message: “1 hour a day to sharpen your mind.”
Safe & Non-Invasive:
MIT-led clinical trials found no serious side effects, making it a low-risk alternative to pharmaceuticals.
Riding the Wave of 3 Mega-Market Trends
The $900B Health Tech Boom
The health and wellness devices market is projected to hit $909B by 2030, with neurotech devices like BEACON40® leading growth. Key drivers include:
- Aging baby boomers (73M in the U.S. alone) seeking drug-free anti-aging solutions
- Gen Z/younger millennials investing in preventive care
Demand for “Medical-Grade” Home Wellness
Consumers want clinical efficacy without clinic visits (or clinic prices):
- 55% now buy wellness tech via social commerce
- Light therapy devices alone will grow to $1.66B by 2034, driven by at-home use for sleep, mood, and cognitive support
The Rise of Neuroplasticity as a Retail Category
From nootropics to brain-training apps, products targeting cognitive performance are exploding. BEACON40® taps into this with a differentiated hardware solution – no pills, no subscriptions.
How to Position for Premium Sales
Wellness retailers are winning with:
— Storytelling: Highlight MIT, Boston University, Georgia Tech research and user testimonials (e.g., “My mom’s focus improved in 2 weeks”)
— Bundling: Pair with sleep masks, meditation apps, or nootropics for a “Brain Health Kit”
— Experiential Demos: Let customers try the 15-minute session in-store – safe, immediate, and Instagrammable.
Why Retailers Are Stocking Up Now
Margin Potential: BEACON40® offers 40-55% gross margins, with potential for bundling with other high-margin wellness devices.
First Mover Advantage: BEACON40® was the first 40Hz light therapy device on the market and has earned a loyal following—from biohacking expert Dave Asprey to entertainer and mental health advocate Howie Mandel. It has received multiple design awards and has been independently validated through third-party research for its effectiveness.
Seasonal Flexibility: BEACON40® is easy to position year-round—as part of a “New Year Reset” wellness routine, a thoughtful holiday gift for anyone looking to support brain health, or a meaningful gesture for Mother’s Day and Father’s Day.
The Bottom Line
BEACON40® isn’t just another red light panel or SAD lamp. It’s a clinically validated wellness tool aligned with today’s biggest trends: tech-enabled prevention, aging-in-place solutions, and greater access to science-backed therapies at home. For retailers, that means entering a high-growth niche on the cusp of mainstream adoption.
Solutions For Your Business
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Retailers
Capitalize on health+wellness trends with a unique, high-margin product.
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Gifting & Rewards
BEACON40® makes a perfect gift or reward to be purchased with loyalty points.
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Employee Wellness
Give your employees access to an effective, non-invasive solution to better sleep and focus.
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Healthcare Providers
BEACON40® for use or resale at wellness clinics, doctors offices, retreats, and healthy-aging communities.
Independent Third Party Study
This independent third-party study evaluated how daily use of BEACON40® light therapy impacts sleep, mood, focus, and overall well-being. Conducted with Heads Up Health and led by researchers at OvationLab, the 6-week study—using data from participants wearing Oura Rings—found improvements of up to 48% in focus, up to 46% in mood, up to 40% in stress reduction, and up to 19% in sleep quality. These real-world results suggest BEACON40® may offer a simple, non-invasive way to support cognitive health through passive 40Hz gamma light exposure. READ MORE
What Clinicians And Experts Are Saying
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Dr. Sokolina
“A family member with symptoms of cognitive decline has been using the light for several weeks and already we notice positive changes. Less frustration, better mood and his sense of humor and jokes are there again”
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Dr. Podesta
“I got Beacon40® for two family members with cognitive decline. They’ve been using the light for 2 years with no decline!”
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Dr. Keene
“My wife bought the 2-lamp set so we could use it as we watched the nightly news. Within days of starting using our BEACON40® lights, we were getting the best sleep we have had for decades.”
The Science Behind 40Hz Frequency
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40 Hz Blue Light and Memory Research
The study titled “40-Hz Blue Light Changes Hippocampal Activation and Functional Connectivity Underlying Recognition Memory” explored how rhythmic 40 Hz blue light relates to brain activity during memory tasks. Using...
40 Hz Blue Light and Memory Research
The study titled “40-Hz Blue Light Changes Hippocampal Activation and Functional Connectivity Underlying Recognition Memory” explored how rhythmic 40 Hz blue light relates to brain activity during memory tasks. Using...
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40 Hz Light and Brain Chemistry Research
Researchers at the Georgia Institute of Technology investigated how rhythmic 40 Hz light influences chemical signaling in the brain. Their findings showed that brief exposure to 40 Hz flickering light...
40 Hz Light and Brain Chemistry Research
Researchers at the Georgia Institute of Technology investigated how rhythmic 40 Hz light influences chemical signaling in the brain. Their findings showed that brief exposure to 40 Hz flickering light...
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40 Hz Light Flicker and Sleep Regulation
The study titled “40 Hz Light Flickering Promotes Sleep Through Cortical Adenosine Signaling” explored how light flickering at specific frequencies influences natural sleep patterns. Researchers observed that 40 Hz light...
40 Hz Light Flicker and Sleep Regulation
The study titled “40 Hz Light Flickering Promotes Sleep Through Cortical Adenosine Signaling” explored how light flickering at specific frequencies influences natural sleep patterns. Researchers observed that 40 Hz light...
