About Us
We're Lighting the Path to Cognitive Wellness
Our Mission
At BEACON40®, our mission is to revolutionize brain health through innovative 40Hz light therapy, making it effortlessly accessible for enhancing cognitive wellness and overall well-being.
Our Story
BEACON40® began with a deeply personal journey. Faced with his wife’s health challenges, founder Terry Moore began searching the world for hope. His search led him to a groundbreaking discovery: MIT researchers had found that exposure to flickering 40Hz light could significantly reduce toxic beta-amyloid levels in the brain, a major factor in cognitive decline. Further researchshowed dramatic improvements in neural connectivity and cell function, reducing brain fog, and improving memory and sleep in people of all ages. As the understanding of 40Hz light’s impact on the brain expanded, so did our mission. Today, BEACON40® is dedicated tohelping peopletap into their peak cognitive performance, ensuring they can take on each day with a healthier brain.
Meet the Team
Each dedicated member of our team is fervently committed to harnessing the latest scientific breakthroughs for you. Our goal is to enhance and prolong your well-being and vitality, placing paramount importance on brain health.
Terry Moore
Chief Executive Officer
Terry inspired BRIGHT following 30+ years in management consulting focused on strategic marketing services to large corporations, including ConAgra, Ameritech, and H.J. Heinz. In 1994, Terry established Water Treatment Warehouse, providing ecologically safe chemicals to water treatment facilities. Terry has been a speaker at the United Nations and Columbia University, and his TED Talks have garnered ten million views and are in the top 20 most translated talks in the world. Extending his global impact, Terry sits on the boards of TEDx and the Columbia University Center for Radiological Research. He is also an advisor, investor and mentor to HealthTech and BioTech companies impacting innovation in public health. Terry founded The Radius Foundation to pursue his interest in multiple ways of knowing, as it has been his life-long belief that first-rate thinkers are too often limited by their conceptual paradigms. The foundation is a forum for creative dialogue among different views. Terry is a graduate of Ohio University where he earned a Bachelor of General Studies (BGS) degree.
Veronica Price
Chief Knowledge Officer
As Chief Knowledge Officer, Veronica Price oversees knowledge management for BRIGHT ensuring that the company effectively leverages current and emerging research and resources. Veronica also shares the company’s motivation to battle cognitive decline as a caregiver of a loved one with Alzheimer’s disease.
Veronica brings to BRIGHT an education in neurobiology and 20+ years of diverse business experience in start-ups, corporations, and nonprofits. Prior to BRIGHT, Veronica has focused on entrepreneur training, program pilots, and developing new markets, as well as advising organizations on innovation strategy. A serial entrepreneur in her own right, Veronica ran a successful business for more than 10 years.
Veronica holds a Bachelor’s of Science from Binghamton University focusing on the biology of behavior, perception, and memory.
Laura Sanders
Chief Financial Officer
Laura Sanders is an experienced global startup advisor. Having held roles from CFO to COO and Business Development, she has spent the last 20 years supporting and growing technology and media startups on the west coast.
Laura began her career as an investment banker at UBS and Citigroup in New York focusing on the industrials, media and gaming sectors.
She received an M.B.A. in Finance and Management from NYU’s Stern School of business and earned a B.S. in Accounting from Lehigh University.
She has also held a Top-Secret security clearance from the US Department of Defense.
Thalia Taylor
SVP, Business Development
As Senior Vice President of Business Development, Thalia Taylor brings her expertise and a passion for fast-tracking public access to cutting-edge scientific solutions. Her experience of losing her mother to early-onset dementia fortifies her commitment to finding ways to increase longevity and enhance quality of life for millions of people through advances in science and technology.
As an award-winning healthcare management and business development consultant and entrepreneur, Thalia has a reputation for founding, leading, and advising companies that perform pioneering research in high-throughput, state-of-the-art, dynamic work environments. She has spent the last 15 years growing clinical labs, biotechnology, and healthcare startups in the Research Triangle Park of North Carolina with a focus on supporting female-owned businesses.
Thalia began her career with the human genome sequencing project, spent a decade in drug discovery at GSK, worked as a CLIA auditor for the state of North Carolina, and continues to consult on projects with leading pharmaceutical and healthcare companies. She serves on the board of Integrated Laboratory Systems.
Thalia is a published author who holds degrees in Biology and Biopharmaceutical Technology. She did her graduate and undergraduate studies at the University of North Carolina at Chapel Hill. She is the recipient of the Cisco Systems Growing with Technology Award (Innovators in Customer Relationship category), the COLA Laboratory Excellence Award, and the Best of Durham, City of Medicine, Award for Best Independent Reference Lab.
Ale Antoncik-Narcisse
Director Of Operations
Ale is placed at a unique intersection of operations, marketing, project management, and creativity. She has worked with tech, wellness, and fashion startups as well as established advertising companies including McCann Erickson and Foote, Cone & Belding. Ale brings this diverse experience as well as grit and an obsession with execution to her role as Director of Operations of BRIGHT. Ale’s work in advertising has earned her a Cannes Lions award for campaign effectiveness. She holds an MBA from Vilnius Tech University. She is passionate about photography and enjoys learning about non-invasive holistic treatments.
Liza McAtavey
Director Of Finance
Liza has more than 10 years experience as a strategic capital decision-maker for leading investment managers and global corporations.
Before joining BRIGHT, Liza was an investment analyst at foundations and endowments including Trinity Church, SUNY Stony Brook, and The Juilliard School. Prior to that, she managed a $100M+ strategic investment portfolio at Amex. Liza began her career as a corporate loan officer at Raiffeisenbank.
Liza holds an MBA from Fordham University, with a concentration in finance and accounting. She is passionate about helping disadvantaged groups find empowerment through economic opportunity and has mentored immigrant-owned businesses as a volunteer for Net Impact.
Michael Amato
Director Of Marketing
Michael leverages over 15 years of marketing experience to lead BEACON40’s advertising and growth strategy.
Before joining BEACON40, Michael worked as an independent marketing consultant and helped dozens of small businesses achieve traction and sustainable growth.
Michael holds a Bachelor’s of Science in finance and business management from Bryant University.
Michael McAtavey
Head Of B2B Growth
Michael leads Beacon40’s B2B Partnerships practice, where he builds relationships with leading wellness brands to bring 40Hz light therapy to a broader audience.Michael has 20+ years of experience with B2B partnerships. He previously led Enterprise Partnerships for The Economist Group and The Foundry @ Dotdash Meredith, working closely with leading Fortune 500 brands to develop impactful marketing partnerships. Michael is also CEO of Congruity Research, a Brooklyn-based consultancy that advises early-stage companies on go-to-market strategy.Michael has an MBA from UNC’s Kenan-Flagler Business School, and a BA from the University of New Hampshire.
Advisors
Terry Moore
As BRIGHT’s former CEO, Wendy Bronfin brings deep knowledge and passion for technology-based products rooted in education and health for all ages, from children to the elderly. As a mother and caregiver for a parent with cognitive decline, Wendy shares in BRIGHT’s determination to fight Alzheimer’s disease as a global health crisis.
Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading HealthTech, EdTech, and Smart Home companies creating new product and platform strategies for smart homes, and the future of wellness.
Wendy is a former CEO of CreatorBox, a technology-toy startup and SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business.
Wendy holds a BS from Lehigh University, Bethlehem, PA. She is on the Board of Camelback Ventures, and is a founding partner of The Mothers’ Day Movement.
Irina Tanenbaum
As BRIGHT’s Co-Founder, former COO, and advisor, Irina Tanenbaum is driven personally and professionally by the BRIGHT mission. Irina helped establish the health and technology company with the same ambition to join in the battle against cognitive decline and bring hope to families struggling with Alzheimer’s disease and other dementias.
Prior to joining BRIGHT, Irina spent 15 years
leading investment research and due
diligence for institutional investors. Irina was responsible for investment and operational due diligence at a FinTech startup, which propelled her into the world of
entrepreneurship. Irina founded her own consulting firm, cultivating growth for seed-stage companies. Irina has worked with
FinTech, MedTech, life sciences, consumer,
and social media companies.
Irina holds a BS in finance from Rutgers
University School of Business and an MBA
from the Stern School of Business, New York
University. She is passionate about providing
education and growth opportunities to low income communities and has volunteered for
iMentor and Upwardly Global.
Amy Baxter, MD
Dr. Baxter is Founder and CEO of MMJ Labs Pain Relief, whose missions are to eliminate unnecessary pain and uncouple pain from fear. She invented VibraCool® to treat tendinitis and decrease opioid use, and her Buzzy® device has been used by over a quarter million people to control needle pain.
As a double boarded pediatric emergency physician, Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta. After graduating from Yale University and Emory University School of Medicine, she completed a pediatrics residency, child abuse fellowship, and emergency pediatrics fellowship. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer, and holds patents on FDA 510K cleared MDEA-Winning Buzzy® physiologic pain blocker, VibraCool® Massaging Ice Therapy and DistrACTION® cards.
National speaking venues include Exponential Medicine, AARP Life at 50+, and TEDMED. She has been named a 2017 Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.
Jack Keene, MD
Dr. Jack Keene has over 30 years of entrepreneurial experience and physician leadership. He co-founded Emergency Treatment Associates which revolutionized emergency department care in the Hudson Valley of New York.
A national expert on emergency department management, he and his team introduced modern triage, sophisticated quality management, risk management, bedside registration and the first emergency department electronic medical record north of New York City. His customer satisfaction program led to rave reviews.
Dr. Keene has years of strategic planning experience with a deep understanding of healthcare regulations, medical devices, fitness, wellness, rural healthcare and home healthcare needs. His knowledge of medicine as a science and healthcare as a business provides a valuable perspective to established businesses and start-up companies alike.
Katya Sverdlov
Katya founded the Law Offices of Katya Sverdlov, where her practice focuses on estate planning, probate and estate administration, Medicaid planning, elder law, and business succession matters. Prior to starting her own firm, she worked for two prominent law firms representing clients with a range of issues. Katya is also a Chartered Financial Analyst (CFA®), and spent twelve years working for several top Wall Street financial companies with a focus on investment banking and securities industries. Katya holds a Bachelor of Science degree in Economics from Cornell University. She earned her J.D. from the Brooklyn Law School.
Max Signaevsky, MD
Dr. Signaevsky’s research interests in Neuroscience focus on developing an Artificial Intelligence/Machine Learning platform for diagnosis and quantification of neurodegenerative disease as well as developing an interface between the brain, its neural network, and computing devices.
Dr. Signaevsky has received his medical (MD) and research (Ph.D.) training in Russia and The Netherlands and moved to North America to pursue his life-long goals of solving fundamental medical problems. His first foray into the clinical research involved exploratory projects in cancer research, which led to a series of papers and patents. Later, Dr. Signaevsky successfully completed a five-year neuropathology residency at the University of British Columbia. It was followed by a fellowship in neurodegenerative diseases, and subsequently, by a fellowship in Brain Banking at the Icahn School of Medicine at Mount Sinai in New York, NY.
Dr. Signaevsky is also a recipient of a NIH/NIA Career Development in the Neuropathology of AD Award. He has co-founded NeuroSilica, Inc. in 2015, to lead the R&D of brain-computer interface.
Arturas Vaitaitis
Art is the inventor of MonBaby, Chief Technical Officer of Cantor startup and founder of MonDevices, where he currently directs all technological development. Past experience includes oversight of firm-wide technology for BGC Partners, where he served as Global Enterprise Architect Vice President. Art holds a Ph.D. in Experimental Physics from Columbia University, as well as a patent in the IT industry and over 50 scientific publications.