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Curated by and for men and women of the silver age, connecting them with unique products, ideas and services.

Hip Silver advocates for brain health, supporting BRIGHT’s mission to bring hope and help to families battling cognitive decline and to decelerate and prevent dementia. Hip Silver encourages the adoption of BEACON40 lights into your wellness routines to rejuvenate healthy brain function and improve mental acuity, memory and attention.

“Devices that stimulate the brain using specific frequencies of light and sound might help treat Alzheimer’s disease and other causes of cognitive decline.” –New York Times Magazine

In the Alzheimer’s brain, abnormal levels of a naturally occurring protein clump together to form plaques that collect between neurons and disrupt cell function.

Researchers at leading brain institutes have shown that using LED lights flickering at a specific 40Hz frequency can substantially reduce the beta amyloid plaques seen in Alzheimer’s disease. After an hour of exposure at 40Hz, the researchers found a 40 to 50% reduction in the levels of beta amyloid proteins in the hippocampus

BEACON40 lights are safe, silent, and noninvasive. They’re designed to deliver nurturing lights that fade into the background with precision engineering that meets caregiver needs.

Today, BEACON40 light systems are available for home and office use.


We can’t get younger every day, but we can get better. The way we live influences the likelihood of preventing memory loss and other cognitive impairments. Using noninvasive routines like 40Hz light stimulation as part of your daily wellness routine may help maintain healthy brain function and reduce the risk of cognitive decline.

Beacon40 Personal light for Alzheimer's light therapy
BEACON40 on counter with clock

BEACON40 Personal

  • Single Base unit designed to fit in any home or office
  • Provides recommended daily hour of passive 40Hz light therapy
  • Can be used while checking email, reading, during meals, or throughout your daily routine
  • Optional smart-home connection allows voice control of core features

PRICE: $274

Thousands of Users Report Noticeable Improvements